Position Description

Public Relations Associate, Technology
Location US - San Francisco
Job Code 1877
# of openings 1
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Public Relations Associate – Technology, San Francisco

BCW's Technology Practice has an opening at the Associate level supporting a large, fast-growth global brand. This is not an entry-level position. The ideal candidate will have strong media relations in the technology sector. As a member of the account team, an Associate assists the Client in researching and analyzing issues, developing and executing on media strategies, developing and editing public-facing content and managing day-to-day account administration. An Associate may be responsible for supervising work of Client Executives and Client Staff Assistants. 


Our Technology Practice partners with clients to bring communications expertise to technology advancements, building a tangible business asset together. We work closely with our clients to identify what differentiates their products or services as the foundation of clear and compelling communications. The stories that follow generate awareness, define new markets and spark the imagination for what's to come. We are a small practice within a large, global firm, providing a close team and culture where we both empower each other and offer incredible growth opportunities across a portfolio of some of the world’s leading brands.

 

Responsibilities 

  • Write and distribute basic materials including pitch letters, news releases, backgrounders, fact sheets, bios, newsletters, prepared remarks, program elements and standby statements.
  • Through news bureau activities, develop pitches and work with targeted media on story development. 
  • Handle standard media inquiries. 
  • Research and monitor Client's business and industry to maintain a current knowledge base. 
  • Assist in the research and preparation for new business pitches. 
  • Organize and implement events and promotions for the Client. 
  • Assist in account administration duties such as billing and activity reports
  • Represent Client at events or trade shows. 
  • Proactively develop relationships with external audiences (media, third party constituencies, etc.) to convey the Client's message. 

Requirements

  • 3-4 years PR experience, preferably in an agency environment. 
  • Must have prior experience working in a large PR agency on large accounts/clients 
  • Strong public relations skills, including press releases, media relations, backgrounders, communication strategies, pitches, etc. 
  • Experience with technology clients or accounts 
  • Prior experience with global, brand-name tech clients highly desirable.

About BCW
BCW is one of the world’s largest full-service global communications agencies. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data driven creative integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), the world's leader in communications services. 

BCW is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet, and we are proud of our diverse workforce.

Our organization participates in  E-Verify.  More information can be found  here .

E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility