Position Description

Public Relations Associate, Technology
Location US - San Francisco
Job Code 1877
# of openings 1
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Around the world, the people who make up Burson-Marsteller are committed to helping our clients – whether companies, organizations or governments – succeed in Being More.  Our commitment is driven by our belief that the most successful organizations are guided by a clear sense of purpose – a distinct and powerful world view that shapes their business, guides their actions and ultimately determines their reputation and success.

Burson-Marsteller was one of the original innovative leaders in strategic, integrated approaches to communications, a force for change in public relations, marketing and other ways to reach key audiences. We have remained a leader ever since. Today this leadership is stronger than ever, as integrated communications continues to define what we mean by Burson-Marsteller, Being More. The power, speed and methods of communications are changing fast. But the core principles of integrated strategic communications and implementation on which Harold Burson and Bill Marsteller founded our firm more than 60 years ago have not changed.  Burson-Marsteller, Being More means being more confident in our ability to communicate with more people, in more places, with bigger ideas, through constantly changing communications channels and with more impact.

 

Public Relations Associate – Technology, San Francisco

Burson-Marsteller's Technology Practice has an opening at the Associate level supporting a large enterprise client. This is not an entry level position. The ideal candidate will have strong media relations in the technology sector. As a member of the account team, an Associate assists the Client in researching and analyzing issues and assists in managing the day-to-day account administration. Associate may be responsible for supervising work of Client Executives and Client Staff Assistants.    Associate can be based in San Francisco, Chicago, New York City or Boston .

Technology continually advances, fueled by incredible innovations that leapfrog what came before – from the latest mobile entertainment trend and the overnight social networking phenomenon to service-oriented architectures and on-the-fly software applications.

Our Technology Practice partners with our clients to bring communications expertise to technology advancements, building a tangible business asset together. We work closely with our clients to identify what differentiates their products or services as the foundation of clear and compelling communications. The stories that follow generate awareness, define new markets, and spark the imagination for what's to come.

 

 Responsibilities 

  • Write and distribute basic materials including pitch letters, news releases, backgrounders, fact sheets, bios, newsletters, prepared remarks, program elements and standby statements.

  • Through news bureau activities, develop pitches and work with targeted media on story development. 

  • Handle standard media inquiries. 

  • Research and monitor Client's business and industry to maintain a current knowledge base. 

  • Assist in the research and preparation for new business pitches. 

  • Organize and implement events and promotions for the Client. 

  • Assist in account administration duties such as billing and activity reports

  • Represent Client at events or trade shows. 

  • Proactively develop relationships with external audiences (media, third party constituencies, etc.) to convey the Client's message. 

Requirements

  • 3-4 years PR experience, preferably in an agency environment. 

  • Must have prior experience working in a large PR agency on large accounts/clients 

  • Strong public relations skills, including press releases, media relations, backgrounders, communication strategies, pitches, etc. 

  • Experience with technology clients or accounts 

  • Prior experience with global, brand-name tech clients highly desirable.

 

What we offer

You will find a collegial and collaborative environment at Burson-Marsteller.  We fill our offices with diverse and talented individuals who are happy to come to work each day and are driven to deliver innovative solutions to our celebrated client roster.  We offer an unmatched depth and breadth of capabilities and industry strengths, matched by cutting edge tools to include our unique evidenced based communications approach.  By leading the industry in thought and innovation, we create value for our shareholders and exciting new growth opportunities for our people and our company.  Care to join us?

 

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About Burson-Marsteller

Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in more than 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, and a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. 

Burson-Marsteller is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet, and we are proud of our diverse workforce.

Our organization participates in  E-Verify.  More information can be found  here .

E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility