SEO Specialist

Job Division/Brand: iProspect
Department: Client Services
Employment Type: Full-Time
Job Location: Chicago, IL
Region: North America - USA

Description

The SEO Specialist plays integral role in execution of the SEO channel team in outlining effective strategy and techniques for account, as well as implementing the search engine optimization discipline, in addition to presenting recommendations and strategy to client. This person reports into the Account Supervisor, and requires a strong understanding of SEO, and how it integrates with other  aspects of performance marketing to effectively drive day-to-day tactical execution of the service and meet client expectations. This role collaborates with Account Supervisor and channel team to ensure best practices of SEO service are provided for clients and keeps up with changing SEO landscape.

Responsibilities: 
• Plan, manage, and execute multiple SEO campaigns, which includes account setup, strategy development, organization, and management with minimal to no supervision necessary
• Provide SEO expertise for keyword research, reporting, linking campaigns, conversion goals, on-page optimization, social media, local search, image and video optimization, digital asset optimization, and mobile search for clients of easy to average difficulty
• Execute tactical and strategic deliverables around link building, content development, site analysis and other practices, and teaching / coordinating similar activities with SEO Coordinators
• Manage day-to-day communication with client contact for all things SEO, including best practices, presentation decks and assisting with strategy plans, in conjunction with other channels and team members
• Perform analysis on key performance indicators and make recommendations based on to-date performance
• Monitor trends on SEO best practices and techniques to ensure top website ranking and identify new opportunities, proactively research SEO issues and formulate solutions

Competencies:

• Proven track-record of increasing traffic, improving brand and site visibility within major search engines for important keywords, increasing site authority through trusted and natural link building, and surpassing client conversion goals
• Proven ability to manage multiple projects, drive hard to completion, and deliver effective results
• Successfully manage client workflow and achieve on time delivery of projects and reports
• Expanding experience to encompass all points in the life cycle of a website: new site development, early / low-hanging fruit, mature SEO campaigns, and transitioning to new version of a site
• Able to effectively identify site issues and opportunities, and communicate and prioritize how to address them
• Work autonomously and demonstrate self-starter qualities
• Ability to measure the effectiveness of strategy (rankings, traffic, conversions) on client goals

Requirements:

• Must have 2years of experience with SEO, preferably with more than one client at once
• A working understanding of PPC, Display Media, Affiliates, Feeds, Mobile, Social and Attribution
• Practice of advanced SEO theory and applied techniques (web ranking, link analysis, data analytics, etc)
• Proven knowledge of HTML/CSS, basic server functions, and the definitions and SEO implications of advanced website techniques (AJAX, Flash, HTML 5)
• Proven knowledge of website technologies such as platforms and CMSes preferred
• Knowledge of, if not experience with, capabilities of iProspect content development partners and/or international iProspect offices
• Experience in multiple client verticals preferred
• Familiarity with SEO reporting platforms such as Brightedge and Conductor, and analytics such as Omniture, Coremetrics and Google Analytics
• Bachelor’s degree required




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