Position Description

Senior Brand Digital Designer - DC Shoes
Location Corporate Headquarters
City Huntington Beach
State/Territory California
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Requisition Number:
4018
Division:
Marketing
Employment Duration:
Full time
Employment Status:
Regular
Shift:
1st

Company Overview


Boardriders, Inc., is the world’s leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young‐minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, Xcel, Kustom and Palmers brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company‐owned retail stores, select department stores and through various e‐ commerce channels.


Boardriders is an Equal Opportunity and Affirmative Action Employer including: Minorities/Women/Individuals with Disabilities/Protected Veterans

DC SHOES:

From the creative force behind legendary brands Eightball, Droors, and Dub, DC Shoes was launched in 1994 as a profound disruption to the skateboarding industry. Founders Damon Way and Ken Block personified the collision of attributes that has uniquely guided DC for 25 years. A juxtaposition of music, art, and streetwear sensibilities with oversized confidence, style, and perfor-mance created a dynamic brand position which challenged the status quo on every level. This ex-plosive creativity quickly grew from skateboarding to snowboarding, surfing, motocross, and street-wear. Smashing together athletic aesthetics with military-grade performance, DC established itself through groundbreaking product and an unmatched roster of team-riders who lived and breathed the brand ethos. Complementary to this authentic skate foundation, DC helped shape modern col-laboration culture by pioneering partnerships with brands like Supreme and artists like Shepard Fairey. Guided by this DNA and true to the founders’ intent, DC continues this rich legacy today with the same irreverent attitude, rule-breaking style, and entrepreneurial hustle that birthed it. Then, now and always, DC is here to PUSH.

 

SUMMARY:
As the Senior Brand Digital Designer, your job is to create key art assets and style guides that fuel our global digital channels including ecommerce, social media, digital advertising, product marketing, and brand storytelling.
Focused primarily on our digital audience and consumer you will work closely with the Creative, Product and Marketing leads to bring seasonal stories to life, building digital asset packages, lookbooks, paid social media campaigns and experiential brand marketing. In addition to high level design skills, we are looking for swiss-army-knife whose talent potentially extends into motion graphics, illustration, presentation design, retouching, or other related disciplines. Our goal is to maintain a fast and nimble full-service creative agency capable of delivering excellence in the face of ever-changing tactics and constant deadlines. Wit and intelligence must come packaged with the compelling portfolio and design expertise. Want to stay late to prove your idea beats the one you were directed to deliver? Even better.

Reporting to our Global Brand Creative Director, this position will be a critical player on our creative and digital marketing team -- which exists to drive consideration for the brand AND to equip our regional production teams to execute efficiently and consistently across all digital channels. Experience developing consumer campaigns and working across mediums is critical with a keen understanding of layout and visual hierarchy on desktop, mobile, email, social media, and interactive experiences will be vital for success. 

Bottom line: We’re looking for a design badass who wants to join one of the most influential
skate-lifestyle brands in the world at a defining moment in its history. This isn’t just a job…but rather an opportunity to help shape the DC look and feel – colliding its past with its future.

 

RESPONSIBILITIES:

To perform the job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities are able to perform the essential functions.  Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

  • Digital-first design experience with knowledge of social media and e-commerce best practice guidelines to ensure we are implementing design that engages and drives conversion
  • Design of key-art concepts to drive the sell-in and sell-through process, evolving them in complexity as they grow from initial story concept to full go-to-market style guide and omni-channel asset package
  • Design high-level global brand storytelling asset packages that transcends region and channel as well as regional projects that may require bespoke design execution
  • Collaborate with the Creative, Product and Marketing leaders on seasonal releases calendar
  • Support an overarching visual language to harmonize product categories and delivers a consistent brand experience to our consumers
  • Partner with our Photography Producer to ensure needs are met with photoshoots
  • Edit and retouch photo assets when needed
  • Develop logos, typography, and other identity assets that support new products, technologies, programs, and events

 

REQUIRED EXPERIENCE/SKILLS/EDUCATION:

  • 8+ years’ experience designing in a brand or agency environment
  • In-depth experience in mobile-first optimization and design
  • Experience working with e-commerce and development teams to ensure full understanding of design to web implementation, user experience feedback minimizing drop off user rates
  • Robust experience in A/B testing of UI/UX design with Conversion Rate Optimization team to ensure optimized user experience and minimize drop off user rates. Additionally, running A/B conversion optimization for use case scenarios
  • An authentic connection to skate/fashion/streetwear culture is ideal with a proven ability to design for new audiences
  • Bachelor’s Degree in Graphic Design, Motion Graphics, or a related discipline is preferred
  • Proficiencies across the Adobe Creative Suite including Illustrator, Photoshop and InDesign
  • A diverse portfolio reflecting sophistication in concept development, typography, layout, photo editing, and general artistry
  • Light front end coding experience would be a plus, and/or technical understanding of working with developers and implementation of UX
  • A finger-on-pulse pursuit of new techniques in software, social media applications, and digital communication
  • A spirit to collaborate and learn in a team-based environment

 

 

Boardriders is an Equal Opportunity and Affirmative Action Employer including:  Minorities/Women/Individuals with Disabilities/Protected Veterans

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