Position Description

Global Merchandiser - Quiksilver
Location Corporate Headquarters
City Huntington Beach
State/Territory California
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Requisition Number:
3987
Division:
Apparel Merchandising & Design
Employment Duration:
Full time
Employment Status:
Regular
Shift:
1st

Company Overview


Boardriders, Inc., is the world’s leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young‐minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, Xcel, Kustom and Palmers brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company‐owned retail stores, select department stores and through various e‐ commerce channels.


Boardriders is an Equal Opportunity and Affirmative Action Employer including: Minorities/Women/Individuals with Disabilities/Protected Veterans

COMPANY OVERVIEW:                                                              

Boardriders, Inc., is a leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. Our apparel and footwear brands represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports. Our Company’s Quiksilver, Roxy, and DC Shoes brands have authentic roots and heritage in surf, snow and skate. The Company’s products are sold in more than 115 countries in a wide range of distribution.

SUMMARY:

This Global Merchandiser is responsible for developing a global assortment of Quiksilver accessories, bags and headwear that supports all channels of distribution. The assortment must reflect a “global first” approach that supports the brand’s positioning across all channels (wholesale, retail, e-commerce) along with meeting regional needs.  He/ she ensures the assortment works for all channels of business and adheres to all global adoption requirements while incorporating region and channel specific needs.  He/ she is the leader of the cross-functional team and drives the execution of each seasonal assortment ensuring that the overall global Brand voice remains intact across all channels.  He/ she is accountable to achieve all annual and seasonal financial metrics and brand objectives including sales, margin, & global adoption rates. 

The Global Merchandiser must gather and filter market knowledge including wholesale/ retail strategies, necessary price points, must have styles, key delivery dates, etc. He/ she is responsible for providing input to the design of the line and ensuring it meets design objectives as well as financial objectives. He/ she must provide direction to the overall trend of the seasonal collection including the color palette, fabric and trim direction. He/ she is responsible for providing financial and market relevant information at all key review meetings to further enhance the development of the line. The Global Merchandiser must be intimately familiar with the key stories within the development in order to present and take an active role in the sales meetings presentations.

The Global Merchandiser is responsible for developing cross-functional relationships with groups including regional merch, sales, marketing, etc. to seek input for the development and forecasting of the line.  He/ she is accountable to ensure all forecasts/ projections reflect the necessary feedback, are financially supported, and are as accurate as possible.

 

RESPONSIBILITIES:

Seasonal Strategy

  • Aggregates regional hindsight info
  • Identifies global/regional wins and opportunities
  • Partners with marketing on development of key stories and promotions
  • Ensures category level sales and margin targets, set by Brand Head of Product, are met
  • Develops global line strategy to meet category level style and material counts, globalization targets and MOQ for global styles based on recommended targets from global merchandise planning
  • Approves regional SMU requests supported by analytics provided by regional merchandise planning
  • Incorporated channel strategies defined by Brand Manager and Brand Head of Product for wholesale, retail and eCommerce into line plan strategy
  • Provides input to the overall trend direction including colors, print, fabric, and style
  • Attends the creative kick-off and provides input at the start of the seasonal creation

Pre-Season: Line Building

  • Builds the global lineplan based on aligned strategies and target established during the seasonal strategy process
  • Presents global/regional insights: critical market intel, trend and feedback from wholesale sales, retail team and marketing
  • Utilizes updated costing to review and take action on overall assortment margin
  • Owns building retail product assortment by store group and segmentation
  • Reviews SMS push and associated timelines
  • Provides feedback on marketing assets and development of line guide

Pre-Season: Design and Development

  • Aggregate all regional briefs and needs into the global lineplan
  • Provides feedback at key meetings including the Final Sketch Review and Final Line Review
  • Supports decisions on design changes/adds/drops with financial and market knowledge
  • Presents global assortment to the regional teams at key milestone meetings
  • Owns style adoption process during Line Adoption for all styles as well as specific regional needs for retail
  • Presents creative direction and key stories at sales meetings; soliciting feedback

Buy Execution

  • Updates regional projections by channel after sales meeting and rep order entry deadlines
  • Manages projections for long lead time materials, production and capacity planning
  • Reviews and approves final style level margins for regional styles and SMUs
  • Ensures regional projections are placed on time at each calendar milestone
  • Partners with Planning to ensure regional buys are placed on time

In-Season

  • Leads a weekly cross functional meeting to review weekly, monthly, seasonal and annual performance across all key KPIs by channel for the region in which they reside
  • Review KPIs and metrics on weekly, monthly, seasonal, and annual results for concurrent seasons across both sell-in and sell-out periods
  • Partners with Sales to monitor wholesale sell-through data
  • Partners with channel leaders to ensure all seasonal marketing events and promotions are properly executed across channels
  • Partners with Global Product Management on chase and fast track product development needs by channel

 

REQUIRED EXPERIENCE/SKILLS/EDUCATION:

  • 5+ years of experience in merchandising and product creation
  • Experience working in an organization across multiple channels (wholesale, retail, e-commerce).
  • Manages relationships and diversity, with strong negotiation and influencing skills
  • Blends strategic skills with operational and tactical execution
  • Has good numerical and analytical skills with ability to negotiate Passion for the product with broad theoretical and practical knowledge incl. product creation
  • Ability to spot trends and opportunities to generate profits and enhance brand awareness
  • Creativity and ability to think out of the box
  • Persuasive presentation skills and an ability to build consensus for ideas
  • Understanding of the Action Sports, Skate and Street-wear lifestyle industry a plus
  • Proven oral and written communication and presentation skills
  • Must understand wholesale MAP
  • Strong understanding of direct-to-consumer strategy (retail and e-commerce)
  • Professional experience using Microsoft Office Suite; strong Excel skills
  • Experience using Illustrator highly preferred
  • Detail oriented, problem solver, ability to multi-task, proven time-management skills
  • Must own reliable transportation and have valid car insurance
  • Willing and able to travel up to 15% globally; 15% locally
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