Position Description

Global Product Manager, Apparel - DC Shoes
Location Corporate Headquarters
City Huntington Beach
State/Territory California
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Requisition Number:
3713
Division:
Apparel Merchandising & Design
Employment Duration:
Full time
Employment Status:
Regular
Shift:
1st

Company Overview


Boardriders, Inc., is the world’s leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young‐minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, Xcel, Kustom and Palmers brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company‐owned retail stores, select department stores and through various e‐ commerce channels.


Boardriders is an Equal Opportunity and Affirmative Action Employer including: Minorities/Women/Individuals with Disabilities/Protected Veterans

COMPANY OVERVIEW:                                                              

Boardriders, Inc., is the world’s leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young‐minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, Xcel, Kustom and Palmers brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company‐owned retail stores, select department stores and through various e‐ commerce channels.

Boardriders is an Equal Opportunity and Affirmative Action Employer including:  Minorities/Women/Individuals with Disabilities/Protected Veterans

SUMMARY:
The Global Product Manager is responsible for developing a global assortment that will be carried in all regions. The assortment must reflect a “global first” approach that supports the Brand’s global positioning across all channels (wholesale, retail, e-commerce) and regions.  He/she is the leader of the global cross-functional team and drives the execution of each seasonal assortment ensuring that the overall global Brand voice remains intact across all channels and markets. He/she is accountable to achieve all annual and seasonal financial metrics and global brand objectives including sales, margin, and global adoption rates.  

 

RESPONSIBILITIES:
Seasonal Strategy:

  • Finalizes and documents the comprehensive global category strategy each season
  • Work with Design to brief new concepts and drive color/material direction that deliver on the product strategy and support the larger corporate objectives
  • Partners with marketing on the development of all brand/product/category level seasonal or annual promotions at the global level
  • Identifies key brand collaborations and partnerships to assist in meeting brand positioning objectives
  • Ensures global category level sales and margin targets, set by Global Head of Product, are met in the development of the global line plan
  • Develops the global line strategy to meet global category level style and material counts, globalization targets and regional MOQ for global styles based on recommended targets from global merchandise planning
  • Recommends regional SMU targets supported by analytics provided by global merchandise planning
  • Support the sales team at sales meetings by providing key product knowledge and product strategy overview

Pre-Season:

  • Builds the global line plan based on the aligned strategies and specific targets established during the seasonal strategy process
  • Incorporates wholesale, retail and e-commerce channel strategies, defined by the Commercial team and Global Head of Product into the global line plan
  • Gathers critical market intel and regional insights from wholesale sales, retail team and marketing
  • Owns the style adoption process during Line Adoption for all global styles and determines global channel eligibility

Additional:

  • Presents the visual line plan (VLP) to regional teams and sends updated VLP to regions
  • Supports the regional buy review process to ensure adherence to targets
  • Reviews and approves final style level margins
  • Partners with channel leaders to ensure all seasonal marketing events and promotions are properly executed across channels and regions
  • Manages approval process for materials, fit and proto

 

REQUIRED EXPERIENCE/SKILLS/EDUCATION:

  • Bachelor’s Degree (Merchandising, Marketing, Business, Product Design preferred)
  • Minimum 5 years of experience in apparel merchandising and product creation
  • Experience leading a global organization across multiple geographies and channels (wholesale, retail, e-commerce; Europe, APAC, Americas).
  • A proven leader with a track record of achieving positive financial results and building best in class teams
  • Manages relationships and diversity, with strong creative and problem-solving skills
  • Blends strategic vision with tactical execution
  • Passion for the product with broad theoretical and practical knowledge
  • Ability to spot trends and opportunities to generate profits and enhance brand awareness
  • Creativity and ability to think out of the box
  • Persuasive presentation skills and an ability to build consensus for ideas
  • Excellent verbal and written communication skills
  • Strong knowledge of footwear/apparel manufacturing process and overseas production
  • Proficient in Microsoft Office and Adobe Suite.
  • Requires international travel
  • Knowledge of apparel and/or footwear construction, materials/fabrics.
  • Understands materials, fit, function, and end use requirements.
  • Forward thinking and strategic skills.
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