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Organised Play Associate

Location: London, United Kingdom
Job Code: 650
# of Openings: 1

Description

ROLE SUMMARY

TPCi is looking to make use of new strategic opportunities in order to continue to grow and develop the number of commercial venues taking part in the Play! Pokémon grassroots programs. Working as part of the Play! Retail Development team based in the London office, and reporting to the Manager, Organised Play, we are looking for someone to drive and manage these initiatives and deliver excellent levels of quantifiable engagement.

PRIMARY RESPONSIBILITIES

Supporting the Play! Retail Development team including the following:

  • Responsible for and collaborating with Sales, Logistics and Customer Service on:
    • Onboarding of new commercial venues
    • Logistics of materials Play! Pokémon grassroots programs
    • Administration of Prelease, League Challenge and League Cup programs
  • Responsible for the successful development of the Play! Pokémon grassroots programs in our core market France.  Working on other selected markets to drive projects in order to grow the program focusing on the following areas:
    • Expanding the hobby store network
    • Establishing complimentary venue categories
    • Development and project management of B2B events and activities
  • Work on planning and operation of recurring Retail activities like Retailer Days or Store Tours in France and selected other markets:
    • Cost and resource planning
    • Scheduling and preparation of each activity
    • Detailed reporting and follow-up
  • Work on development, execution and continuous evaluation of the European-wide promotion of commercial Play! venues through cross-departmental collaboration:
    • Manage store-based player recruitment activities
    • Coordinate grassroots-related promotion campaigns with PR and Marketing
    • Explore opportunities for increased B2C communication through new and evolving channels
  • Work on promotion projects from proposal to execution and manage the vendors involved in their delivery:
    • Identify business opportunities
    • Cost and resource planning
    • Evaluation of each project and in-depth reporting after successful completion
  • Liaison with key community and professional stakeholders to promote the Play! Pokémon grassroots programs and frequently attending international events of the industry:
    • Resellers & Retailers
    • Pokémon Professors
    • Grassroots Streamers

KNOWLEDGE AND EXPERIENCE

  • Knowledge of retail development and/or grassroots play retention programs
  • A great communicator, coordinator, organiser and presenter who can effectively and efficiently manage projects and engage with people
  • Experience in project management
  • Ability to present information in concise overviews
  • Highly numerate and goal oriented
  • Business fluent English and French required, further European language(s) desirable
  • Fully conversant in Microsoft Office (Word, Excel, PowerPoint)

EDUCATION

  • University Graduate degree
  • Marketing, Sales or Project Management qualifications desirable

 

ENVIRONMENT

This role is based at our Office in Chiswick Park, London, and requires frequent international travel.





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