JOB TITLE: Sr. Digital Site Optimization Analyst
REPORTS TO: Director, Ecommerce
LOCATION: Bellevue, WA
Summary of the role. The Senior Digital Site Optimization Analyst will contribute to Pokemoncenter.com’s growth by providing site analysis, optimization testing, reporting and supporting front-end enhancements. The role will be instrumental in supporting the ongoing front and back-end enhancements to the commerce platform and CMS. This role will provide deep insights into the customer experience to optimize content to meet the customer needs. A successful Analyst will develop effective cross-functional relationships and a thought-leader for digital analytics and customer success.
What You Will Do
- Track and analyze campaign, website, mobile and sales behavior and recommend solutions to identified anomalies and trends
- Manage ongoing site optimization by conducting A/B and Multi-Variant Testing
- Manage analytics vendor, including website tagging and funnel optimization to drive conversion
- Support user adoption of analytics to enable data-driven decision-making to improve the customer experience end-to-end
- Provide actionable recommendations to influence business plans affecting new and existing site features
What You Will Bring
- Experience in developing sound analytics-based solutions to business problems
- Expertise in web-based analytics tracking and reporting (Google 360, Adobe Omniture, Coremetrics)
- Experience in website design with a focus on funnel optimization leveraging digital analytics and A/B testing
- Demonstrated ability to effectively communicate complex quantitative subject matter to non-technical audiences both orally and in writing
- Able to work cross-functionally and collaborate on delivering effective large-scale marketing initiatives that supports the brand and delivers best-in-class experience to customers
- Able to roll up sleeves and dive deep when needed
How You Will Be Successful
- Communication: You have impeccable written and verbal communication with ability to translate technical information in a non-technical format.
- Bias for Action: You have an eagerness to take initiative and persist in accomplishing objectives despite obstacles and setbacks. You work to resolve requests and incidents with a high sense of urgency and ownership.
- Great people skills: You know the “how” is as important as the “what” and you aim to build effective relationships across the organizations, as well as externally with 3rd parties. You are mindful of diverse perspectives and engage clients in a professional manner.
- Passion and Pride in your work: You love what you do and how you can add value to your clients; You ensure consistency and quality of your work and take a methodical approach to troubleshooting and resolution.
- Logical and analytical: You’re able to distill and synthesize complex ideas into concise, meaningful information to clients. You’re adept at prioritization and project management with attentiveness to detail and consistent follow through.
- Growth mindset: You thrive in a dynamic and fluid environment because you are a self-starter who is eager to learn, grow and build something great together; building and enhancing programs appeals to you. You have a desire to stay current on technology trends and Information Technology concepts.
What to Expect
We offer a professional, fun and creative work environment. While we maintain a good balance between work and life, additional hours may be required at peak times or for specific initiatives. Travel between office locations internationally may be required on occasion.
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of people so classified. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.