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Advertising Manager, Digital

Location: Bellevue, WA
Job Code: 647
# of Openings: 1


Position Summary

The Advertising Manager, focusing on Digital, is responsible for partnering with all internal Pokémon product teams to develop global advertising programs that support priority business objectives.  The Advertising Manager will assess the product needs, provide direction to external agencies, develop and gain approval for the appropriate advertising support, execute the program, and then assess the results in order to evolve future programs for the company.

What You Will Do

  • Drive the development and execution of media plans across all media channels including TV, Cinema, Out-Of-Home (OOH), Digital, Mobile, Search Engine Marketing (SEM), Social Media, and over-the-top/Connected TV.

  • Oversee the implementation, optimization and performance of media campaigns and give strategic feedback on the campaigns to internal and external teams.

  • Work with media agency to analyze the effectiveness of media campaigns to better optimize spend and performance, draw insights and make data-driven decisions that support marketing goals.

  • Provide updates on various media topics, stay on top of cultural moments, social media and tech trends – offering a strategic level of thinking in daily meetings with key stakeholders.

  • Maintain relationships with key media vendor partners: Apple, Google, Facebook, and Twitter.

  • Build and maintain strong working relationships with agency partners and cross-functional teams, including PR, Planning, Online Marketing (earned and owned channels), Retail Marketing, Product, Legal and Finance and international counterparts.

What You Will Bring

  • 6+ years media planning/buying experience at a major entertainment brand or media/advertising agency. U.S. territory experience is required.

  • Media planning/buying experience for mobile gaming apps and/or e-commerce is preferred.

  • Demonstrated ability to project manage complex integrated campaigns, driving the projects from concept to analysis.

  • Ability to draw actionable insights from campaign data, media attribution tools, and market research data.

  • Understanding of the landscape and new developments in new media, tech, and the kids/gaming/entertainment industry.

  • BA or BS or equivalent working experience.

How You Will Be Successful

  • Analytical and Logical: You’re quantitative and qualitative and able to distill and synthesize complex ideas into concise, meaningful information and tell the story through data. You’re adept at prioritization and project management with attentiveness to detail and consistent follow through.

  • Professional Know-How : You understand procedural and technical aspects of your role and act as a subject matter expert. You demonstrate resourcefulness in acquiring additional professional expertise and keep up-to-date resources and options available.

  • Process Focus: You see value in process and appreciate the benefits of change. You focus efforts on continuous improvement and optimizing work processes to ensure efficiency and consistency.

  • Communication: You have impeccable written and verbal communication with ability to translate technical information in a non-technical format.

  • Bias for Action : You have an eagerness to take initiative and persist in accomplishing objectives despite obstacles and setbacks. You work to resolve requests and incidents with a high sense of urgency and ownership.

  • Growth mindset : You thrive in a dynamic and fluid environment because you are a self-starter who is eager to learn, grow and build something great together; building and enhancing programs appeals to you. You have a desire to stay current on technology trends and advertising concepts.

What to Expect

We offer a professional, fun and creative work environment. While we maintain a good balance between work and life, additional hours may be required at peak times or for specific initiatives. Must be able to travel domestically and internationally 5% of the year.

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of people so classified. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

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