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Social Marketing Associate

Location: Bellevue, WA
Job Code: 581
# of Openings: 2



Social Marketing Associate


We are seeking a passionate and creative Social Marketing Associate to assist in the campaign planning, reporting, and day-to-day implementation of The Pokémon Company International's Social Marketing Strategy. This role coordinates cross-departmentally to support organizational goals, developing brand awareness, generating inbound traffic and encouraging product adoption via TPCi’s social media platforms.


  • Contribute to the creative planning process to deliver memorable, authentic and impactful cross-platform social media campaigns

  • Provide ongoing reports on established success metrics, community buzz, and other ad hoc requests for data pulls. Present findings to internal teams as necessary.

  • Assist in the day-to-day development and execution of TPCi's social media content for multiple channels, including YouTube, Twitter, Facebook, Instagram, Tumblr, etc

  • Coordinate the development and stakeholder approval of social content and digital assets

  • Engage with fans and followers on a day-to-day basis while maintaining TPCi's social media management standards, policies and rules of engagement 

  • Help maintain the social media content calendar and ensure distribution of assets is coordinated across social platforms

  • Proactively monitor Pokémon brand conversation through social media channels and social listening platforms

  • Work with external community moderation team, and ensure vendor maintains TPCi’s guidelines and standards

  • Assist the Social Marketing Manager on special projects and ad hoc requests.

  • Attend TPCi events and tournaments as needed, assisting the Social Marketing Manager in content creation and community engagement


  • 2-4 years of proven, professional experience in a social media or digital marketing role 

  • Avid Pokémon player and fan, with knowledgeable and deep expertise in the franchise is a huge plus.

  • Agency experience preferred

  • Team player with the ability to contribute to positive and productive cross-departmental relationships

  • Bachelor’s Degree in Marketing, Public Relations, Communications or related field

  • Advanced knowledge of social media platforms, including brand-specific features and functionality for YouTube, Twitter, Facebook, Instagram, Tumblr, Snapchat, etc…

  • Be positive, proactive and self-motivated with the ability to multitask and balance a demanding workload

  • Knowledge of blogging/community ecosystems relevant to various Pokémon communities

  • Experience working within strict brand and/or legal guidelines is a plus

  • Experience working on big consumer brands in the entertainment industry a plus.

  • Experience with social analytics, listening and publishing tools

  • Strong attention to detail and organizational skills

  • Comfortable working in a fast-paced and dynamic working environment

  • Strong verbal and writing skills

  • Proficiency with MS Office

  • Ability to travel for TPCi events


  • Bachelor’s Degree in Marketing, Public Relations, Communications or related field


  • TPCi is a standard office work environment, with primarily open cubicles. Height adjustable workstations, adjustable chairs and monitor stands are provided for all employees.

  • Ability to work flexible hours as required for key initiatives, which may include weekend work and international or domestic travel (5-10%).

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