Manager, Content Strategy

Location: Holt Renfrew - Toronto - Corporate Store Support Centre (60 Bloor Street West, Suite 1100)
Department: Marketing & Customer Experience
Cosmetic/Brand Line:
Work Status: Full-Time
# of openings: 1
Project #: 13973

Description

 

At Holt Renfrew, our purpose is to inspire a life of style. We achieve this by living our Brand Spirit; demonstrating Holts’ values:

  • Passion - Own it
  • Excellence - Elevate every moment
  • Warmth - Open to the world
  • Unity - One team. One Holts

 

The Manager, Content Strategy will develop and spearhead the editorial and brand strategy and priorities in partnership with merchants and marketing teams, ensuring complete integration across all channels and delivery consistent with the company’s overall goals. This role partners with key stakeholders to set the company’s content and brand objectives across all categories.

 

Specific responsibilities include (but are not limited to) the following:

  • In conjunction with the Director, Content Strategy, oversee the cross-functional content strategy to deliver sales, drive store traffic and support divisional business strategies
  • Generate and champion relevant content for merchants and target customers
  • Develop content marketing initiatives by leveraging industry and seasonal trends, key brands to drive traffic, engagement, and sales
  • Strategize and implement creative content strategies across owned marketing channels including ecommerce, editorial, email and social media
  • Develop, maintain and further strengthen relationships with store teams, vendors and cross-functional departments to drive sales, maximize investment and grow profit
  • Manage and own the content calendar ensuring alignment with marketing campaign themes and goals
  • Collaborate with marketing team to deliver an effective content marketing strategy and editorial plan to enhance merchant priorities and drive sales and engagement
  • Collaborate with visual merchandising and store marketing teams to ensure consistent story-telling and cohesive messaging across all customer touchpoints
  • Maintain ongoing programs with a focus on operational consistency; identifying opportunities for improvement of processes and workbacks, and recommending and implementing changes where required
  • Manage the daily functionality of:
    • Manage work back, program flow and implementation with both internal and external teams ensuring all program deliverables are met on budget and on time
    • Create and oversee marketing briefs for all content marketing programs ensuring effective scheduling as well as manage all approvals for programs
    • Maintain and oversee the site and editorial calendars ensuring multiple divisional marketing calendars, project status; integration calendars updates are accurate and updated in a timely manner
    • Support the preparation of internal and external presentations to communicate divisional marketing strategies, vendor proposals and tactics as required (e.g. GM conference and vendor proposals)
  • Assist with annual budget planning with direct responsibility for monthly forecasting, ongoing billing and tracking of content marketing initiatives Prioritize project/initiative implementations including critical paths, monitoring of progress, development of launch materials, communication and results tracking

 

The ideal candidate:

  • Post-secondary degree in a related field or equivalent work experience
  • 5-7 years of post-university work experience in a similar capacity
  • Demonstrated leadership and influencing skills with the ability to get things done 
  • Excellent interpersonal skills; a team player
  • Confident and effective communication (written & verbal) and interpersonal skills
  • Is adaptable and comfortable with ambiguity and change 
  • Passionate about fashion and luxury retailing

 

The measures of success: 

  • Contribution to financial objectives
  • Individual objectives linked to the achievement of department goals
  • Feedback from internal and external clients

 

 





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