Coordinator, Brand Marketing

Location: Holt Renfrew - Toronto - Corporate Store Support Centre (60 Bloor Street West, Suite 1100)
Department: Marketing & Customer Experience
Cosmetic/Brand Line:
Work Status: Full-Time
# of openings: 1
Project #: 13971

Description

 

At Holt Renfrew, our purpose is to inspire a life of style. We achieve this by living our Brand Spirit; demonstrating Holts’ values:

  • Passion - Own it
  • Excellence - Elevate every moment
  • Warmth - Open to the world
  • Unity - One team. One Holts

 

The coordinator of Brand Marketing will support the Brand Marketing Manager in developing strategic marketing programs and partnerships that differentiate Holt Renfrew, ensuring complete integration across all channels and delivery consistent with the company’s overall goals.

 

Specific responsibilities include (but are not limited to) the following:

  • Assist in leading, ideating and creating the Holt Renfrew marketing campaigns from industry research to execution across all platforms
  • Develop first to market captivating campaigns with a 360 lens highlighting Holt Renfrew’s brands and in-store experiences
  • Stay on top of market and industry trends and identify new opportunities to drive traffic and appeal to new and existing audiences through campaigns
  • Create innovative ideas to promote our brand and vendor products while driving traffic and sales in-store and online
  • Analyze key competitor activity and research market trends focusing on strategy, design and media
  • Prepare project proposal decks and presentation materials for stakeholder meetings
  • Assist with post mortem presentations, archiving seasonal activities and results for campaign and program marketing reference
  • Collect and use data to inform new campaigns and the evaluation of existing campaigns
  • Prepare campaign and network marketing briefs for program activation
  • Prepare, issue, track, and collect all marketing invoices pertaining to network programs, updating the master budget on a regular basis to ensure accuracy
  • Assists in the coordination of project implementation including critical paths, monitoring of progress, development of materials, communication and results tracking
  • Work collaboratively with internal stakeholders to roll out marketing campaigns, including the preparation of activation decks to support marketing activities.
  • Assist in organizing and participating in stakeholder meetings including documenting and following up on important actions and decisions from meetings
  • Administer and oversee the ongoing maintenance of Brand Marketing documents, calendars, and processes
  • Assist the Manager, Brand Marketing on all cross-functional and large-scale brand projects such as seasonal campaigns, network project management and marketing strategy
  • Assist Communications & Events teams at both store and corporate level for campaigns when required
  • Identify and recommend opportunities for the improvement of processes and performance
  • Complies with all Health & Safety policies and requirements
  • Other duties and projects as assigned

 

The ideal candidate:

  • Post-secondary degree in a related field
  • 1-2 years post-university work experience, including event management experience
  • Demonstrated leadership and influencing skills with the ability to get things done 
  • Excellent interpersonal skills; a team player who is able to act as both a leader and an individual contributor as required
  • Confident and effective communication (written & verbal) and interpersonal skills
  • Is adaptable and comfortable with ambiguity and change 
  • Highly service-oriented with exceptional organizational and follow up skills
  • Passionate about fashion and luxury retailing
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
  • Experience in graphic design is an asset but not required

 

The measures of success: 

  • Contribution to financial objectives
  • Individual objectives linked to the achievement of department goals
  • Feedback from internal and external clients

 





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