Manager, SEM & SEO

Location: Holt Renfrew - Toronto - Corporate Store Support Centre (60 Bloor Street West, Suite 1100)
Department: Marketing & Customer Experience
Cosmetic/Brand Line:
Work Status: Full-Time
# of openings: 1
Project #: 13820



At Holt Renfrew, our purpose is to inspire a life of style. We achieve this by living our Brand Spirit; demonstrating Holts’ values:

  • Passion - Own it
  • Excellence - Elevate every moment
  • Warmth - Open to the world
  • Unity - One team. One Holts


The Manager, Search Engine Marketing (SEM) & Search Engine Optimization (SEO) is responsible for working with the DVP, Media and will lead in the design and execution of the SEM and SEO strategies for Canada’s leading luxury retailer, through partnership with some of the world’s most prestigious fashion houses. The Manager, SEM & SEO will also drive customer traffic and engagement to the website, which will generate revenue both online and in-store.


Specific responsibilities include (but are not limited to) the following:

  • Lead the relationship with our partners to develop strategies, manage and optimize Holt Renfrew’s paid search advertising campaigns and engaging the luxury shopper at all stages on the path to purchase.
  • Responsible for developing our SEO strategy, its tactics and implementation to help drive organic performance.
  • Acting as the subject matter expert, responsible for continuous improvement and optimization, leveraging the latest tools and trends ensuring that our paid and organic Search channels are firing on all cylinders and driving revenue
  • Analyze key performance metrics, draw conclusions from data and create dashboards with actionable insights for presentation to senior leadership team
  • Research and benchmark against market in order to develop a competitive edge; provide recommendations based on strategic insights 
  • Develop and own effective processes for launching, managing and measuring campaigns in collaboration with other internal stakeholders such as the marketing, website and sales teams
  • Establish operational processes required to meet organizational needs and achieve overall strategic goals of the department
  • Establish and implement the optimal attribution and measurement models to ensure that performance is measured accurately in order to maximize revenue and profit.
  • Oversee the overall SEM budget, determining the optimal spend and resource allocations that align with business targets and shopper seasonality
  • Work collaboratively and coordinate and communicate with internal stakeholder and Agency partners when required


The ideal candidate:

  • 5 years+ hands on experience with multiple platforms including Google Ads and Google Search Console
  • Managed large, complex SEM programs
  • Experience in retail SEM and managing shopping campaigns is an asset
  • Demonstrated success in delivering exceptional organic performance for large websites including technical SEO, site crawling, content optimization, schema markup, mobile, and more.
  • Ideally holds Google Ads Fundamentals, Search Advertising and Shopping Advertising certificates
  • Google Analytics expert – ideally GAIQ certified
  • Passion for crunching numbers and data visualization – Google Data Studio experience is an asset
  • A self-starter with an entrepreneurial spirit and curious nature.
  • Demonstrated leadership and influencing skills with the ability to get things done
  • Strong interpersonal skills; a team player who is able to act as both a leader and an individual contributor
  • Highly service-oriented with exceptional organizational and problem solving skills
  • A self-starter with an entrepreneurial spirit and curious nature.
  • Bilingual in English and French is an asset


The measures of success: 

  • Meeting revenue targets and contribution to overall financial objectives
  • Individual objectives linked to the achievement of department goals
  • Feedback from internal and external clients


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