Manager, Experiential Marketing

Location: Holt Renfrew - Toronto - Corporate Store Support Centre (60 Bloor Street West, Suite 1100)
Department: Customer Experience
Cosmetic/Brand Line:
Work Status: Full-Time
# of openings: 1
Project #: 13688



At Holt Renfrew, our purpose is to inspire a life of style. We achieve this by living our Brand Spirit; demonstrating Holts’ values:

  • Passion - Own it
  • Excellence - Elevate every moment
  • Warmth - Open to the world
  • Unity - One team. One Holts


The Experiential Marketing Manager takes marketing to the next level by developing and spearheading experiences, pop ups and events that differentiate Holt Renfrew, while ensuring complete integration across all channels and consistency with the company’s overall goals. An important aspect of this role is designing the best brand experiences and activation campaigns to promote traffic and boost Holt Renfrew’s brand image. This role partners with store marketing managers to create memorable events and animations and build strategic partners by market.


Specific responsibilities include (but are not limited to) the following:

  • In conjunction with the DVP, Marketing & PR, oversee the calendar, planning and the execution of brand activation events and experiences by market.
  • Managing work back, program flow and implementation with both internal and external teams ensuring all event deliverables are met on budget and on time
  • Overseeing marketing briefs for all programs ensuring accuracy with timing, targeting as well as manage all approvals for programs
  • Supporting with preparation of marketing strategies for key vendor seasonal/annual business reviews including program and budget forecast, post mortems, ROI, brand & division customer analytic overviews and new strategic ideas
  • Supporting with preparation of internal and external presentations to communicate divisional marketing strategies, plans, vendor proposals and tactics as required (e.g. GM conference & vendor meeting inputs, vendor proposals)
  • Analyze seasonally, sales report by division, department and brand with key insights to guide vendor event decisions in relation to company objectives and brand growth goals
  • Assist with annual budget planning with direct responsibility for monthly division forecasting, ongoing billing and tracking of all event expenses
  • Prioritize program implementations including critical paths, monitoring of progress, development of launch materials, communication and results tracking
  • Effectively manage and deliver flawless execution “end to end” of all programs.


The ideal candidate:

  • Post-secondary degree in a related field
  • 5-7 years post-university work experience, including minimum 1 year event management experience
  • Demonstrated leadership and influencing skills with the ability to get things done 
  • Excellent interpersonal skills; a team player who is able to act as both a leader and an individual contributor as required
  • Confident and effective communication (written & verbal) and interpersonal skills
  • Is adaptable and comfortable with ambiguity and change 
  • Highly service-oriented with exceptional organizational and follow up skills
  • Passionate about fashion and luxury retailing
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)


The measures of success: 

  • Contribution to financial objectives
  • Individual objectives linked to the achievement of department goals
  • Feedback from internal and external clients


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