Analyst, Customer Analytics & Database Marketing (1 year contract)

Location: Holt Renfrew - Toronto - Corporate Store Support Centre (60 Bloor Street West, Suite 1100)
Department: Marketing & Customer Experience
Cosmetic/Brand Line:
Work Status: Temporary Full-Time
# of openings: 1
Project #: 13447


At Holt Renfrew, our purpose is to inspire a life of style. We achieve this by living our Brand Spirit; demonstrating Holts’ values:

  • Passion - Own it
  • Excellence - Elevate every moment
  • Warmth - Open to the world 
  • Unity - One team. One Holts


The Analyst, Customer Relationship Marketing (CRM) defines the luxury lifestyle shopping experience through building lasting relationships with our people, customers and partners by applying data mining and statistical techniques to large, multichannel (DM, web, email) data sets in order to develop predictive models and customer segmentation. This analysis supports the achievement of customer relationship marketing (CRM) goals for the Holt Renfrew Marketing team including: acquisition, up-sell, cross-sell and retention and will be integrated with overall CRM and data-driven marketing initiatives and solutions.


Specific responsibilities include (but are not limited to) the following:

  • Build effective partnerships with major internal contacts, i.e. executives and management across the organization
  • Produces datasets, analyses, tabulations, graphics and listings
  • Develops, documents and tests analysis data and programming codes to meet regulatory and company standards
  • Designs, developments, codes, tests, debugs and documents applications to satisfy the requirements of one or more user areas
  • Contributes to on-going quality improvement efforts within each project
  • Evaluates existing reports and identifies potential problems through regular audit activities, troubleshooting as appropriate
  • Participates in hands-on new development as well as support, maintenance or enhancement of existing applications
  • Ownership of the creation of predictive/forecasting models for departments based on historical data and potential changes to key drivers
  • Support business stakeholders by understanding current state business models and contributing to opportunity assessments, feasibility studies and business case development for improved and/or new solutions
  • Works closely with client management to identify and specify complex business requirements and processes
  • Prepare detailed commentary to explain the financial results and assist the various lines of business in developing action plans as required
  • Perform financial analysis to assist in the evaluation of potential business opportunities and proposed strategic initiatives
  • Serves as the Subject matter Expert for data mapping and SAS scripts
  • Complies with all Health & Safety policies and requirements


The ideal candidate:

  • Bachelor’s degree in statistics, mathematics, computer science or related quantitative field
  • 3 years of data mining and modeling - SAS Enterprise Guide 4.1, SAS Macro language and SAS SQL
  • SAS Certified Base Programmer; or Advanced Programmer
  • Base SAS, SAS/STAT, SAS/GRAPH, and Campaign Management SAS required
  • Needs to have experience working with SAS and solid SAS SQL querying skills
  • Experience in marketing, loyalty, retail or financial industry
  • A strong, demonstrated background in applied statistical analysis, specifically in modeling and target marketing applications
  • Knowledge of concepts such as customer segmentation and profiling, clustering, associate and basket analysis, RFM
  • Strong quantitative skills, attention to detail, a high aptitude for problem solving and a natural interest in understanding customer behaviour


The measures of success: 

  • Contribution to financial objectives
  • Individual objectives linked to the achievement of department goals
  • Feedback from internal and external clients

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