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Digital Advertising, Campaign Manager - Majors/Display

Location: Boston

Description

Overview:

The Campaign Manager is the primary overseer of the post-sale process for online advertising sales. Broadly speaking, they protect the revenue generated by oru sales team and encourage repeat business by providing a positive campaign experience for our clients.

The Campaign Manager coordinates the creative, trafficking, reporting, and billing needs for the client. This position requires excellent organizational skills along with the ability to manage critical follow-up on a wide variety of issues.

 

Responsibilities:

The candidate must be a detail-oriented, self-motivated individual able to work effectively within a team environment. He or she must possess the ability to manage significant volumes of digital campaign details and issues while remaining organized and highly responsive to internal and external client needs

Ad Operations interfaces daily with Sales, Sales Development, clients, trafficking team, and creative services; candidates must possess excellent communication skills as well as familiarity with the technical aspects of online advertising.

-Act as the primary post-sale contact for Direct advertising clients.

-Ensure the accuracy of advertising contracts that bridge from our sales team to our order management system and ad calendars. 

-Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch.

-Monitor campaign pacing and performance daily to identify and address campaigns in need of optimization as well as delivery anomalies. Identify and investigate 3rd party discrepancies as necessary.

-Implement high volume of campaigns in a timely and accurate manner in our ad serving systems. 

-Remotely monitor high impact campaign launches and troubleshoot site-impacting campaign issues during off-hours when necessary.

-Provide campaign screenshots within 24 business hours of launch, in agency/client templates if required.

-Collaborate with Sales on campaign management strategy for select categories. Send weekly updates on performance and pace for all campaigns.

-Send out in-campaign reporting on request to clients and final reporting within five days of campaign end date.

-Gather and report on advanced campaign metrics where applicable.

-Investigate and address billing issues and disputes.

-Contribute to category and departmental goals and projects.

 

Qualifications:

-Bachelor's degree plus 1-2 years of online media and/or advertising experience.

-Team player with a strong work ethic.

-1 year of previous trafficking experience preferred.

-Ability to adhere to speed, accuracy, and responsiveness thresholds.

-Experience managing multiple competing priorities, duties and projects in a fast paced environment.

-Experience using ad servers such as DFP and Adbook is a plus.

-Experience using Charles and other troubleshooting plug-ins is a plus.

-Experience with third party ad servers like DCM is a plus.

-Experience trafficking rich media, mobile, and pre-roll is a plus.

-Proficiency in MS Office software (Word, Excel, PowerPoint) and aptitude to learn new systems.

-Demonstrable record of professional written and verbal communication skills.

 

 





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Boston Globe Media is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. Boston Globe Media is committed to diversity in its most inclusive sense.