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Senior Digital Analyst

Location: Boston


Boston Globe Media is New England's largest newsgathering organization -- and much more. We are committed to being an indispensable, trusted, reliable source of round-the-clock information. Through the powerful journalism from our newsroom, engaging content from our content marketing studio, or through targeted advertising solutions, brands and marketers rely on us to reach highly engaged, educated and influential audiences through a variety of media and experiences.


Senior Analyst, Site Optimization - Digital Analytics

Job Description:

Boston Globe Media is seeking a Senior Analyst who will be an integral part of the Digital Analytics team, which focuses mainly on and The team is responsible for providing analysis and strategy recommendations to inform and measure business decisions that increase digital subscription revenue and advertising revenue.

This position will report to the Manager of Digital Analytics.


-Identify opportunities for site optimization: Deploy, measure and analyze improvements and tests (A/B) to drive conversions and revenue; ensure proper implementation and report accuracy

-Lead site data architecture: Manage current tags and work with technical teams to successfully QA and release new solutions, with the goal of collecting comprehensive and accurate data

-Develop measures of success: Develop and maintain clear KPIs with a focus on actionability; clearly communicate performance and recommendations to Product and Marketing

-Inform site strategy: Provide insight into audience behavior in order to drive site updates and initiatives that increase digital subscription revenue and/or advertising revenue


The Senior Analyst will have 3+ years of prior experience in web analytics. Deep knowledge of web analytics tools, preferably Adobe Analytics, including implementation and data analysis is required.

The ideal candidate will also have:

-Excellent verbal and written communication skills

-Ability to work in a fast-paced, deadline-driven environment

-Ability to multi-task and adapt to change

-Outstanding attention to detail and organizational skills

-Highly motivated to excel with minimal supervision

-Intellectual curiosity

-Fluency with Microsoft Office

-Proficiency with reporting/analytics tools such as Adobe Workspace and Ad Hoc Analysis

-Proficiency in tagging implementation and management

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Boston Globe Media is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. Boston Globe Media is committed to diversity in its most inclusive sense.