China Marketing Manager

Location: China
Job Code: 314
# of openings: 1


REPORTS TO     Managing Director


The Marketing Manager is responsible for developing all marketing strategies, creating programs and deliverables and telling the stories that connect riders to our brand, bikes and equipment in a way that builds meaningful connections and achieves our business goals.  The Marketing Manager will be responsible for leading this effort and managing the Chinese marketing team to successfully achieve brand and business goals on time and within budget.


  • Lead marketing and marketing strategy planning and the execution of projects focused on achieving brand and business goals
  • Integrate with global marketing team to strategize new opportunities and develop supporting business plans
  • Oversee coordination with distribution business localization of marketing, brand and product marketing strategy and assets
  • Analyze the effectiveness of all marketing efforts and consequent strategies for improvement
  • Responsible for the creation of and adherence to all department budgets


  • Five years of success in progressively more responsible positions in marketing and branding, preferably in a similar industry with international scope preferred
  • Successful experience leading a professional staff of at least three
  • Outdoor / Sports retail experience preferred


  • Must have fluent English and Mandarin communication skills
  • Strong & effective communicator
  • Highly developed teamwork skills and the ability to lead & coordinate the efforts of a diverse team of creative employees
  • Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution
  • Flexibility and “getting your hands dirty” required
  • Strong brand orientation and a proven track record of manifesting a brand by harmoniously melding brand tenants and business objectives for success
  • Expertise and a demonstrated track record in product and marketing strategy
  • High tolerance for ambiguity and the ability to lead in an environment of constant change
  • Demonstrated effectiveness in working directly with end users, retailers and customer-focused product development and outreach
  • Effective participant in high level strategic input across the company
  • Versed and skilled with basic tools of the trade in marketing including PR, written communication, website development, market research, Microsoft software suite, visual communication software products, and creative services
  • Passion for riding required
  • Understanding of the Chinese market required
  • Experience in E-commerce Chinese development and marketing is an advantage


  • MBA in Marketing preferred
  • May be substituted with extensive work experience in an equivalent business area

Please send your cover letter and resume to Nina Yuan


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